Pick Me

by Vonk

Foreword: Rick Boyko.Preface.Acknowledgments.Introduction: The View from Down Here: Ignacio Oreamuno.PART I: BREAKING INTO ADVERTISING.1. Was I really Put on This Earth to Do Ads?2. School Daze.3. What's a Good?? Ad, Anyway?4. Portfolio Preparation: Like Giving Birth, Only More Painful.5. Getting a Job in This Lifetime: It Can be Done.6. Internships: Purgatory, Rip-Off, or Free Education?7. What Place Is Right For Me?PART II: YOU'RE THE?? CHOSEN ONE. NOW WHAT?8. Money-Not That You Care About that.9. Fear and Self-Loathing: Snap Out of It.10. Brainstorming Techniques (You're Going to Need Them).11. Awards. Yes, They Matter. How the Judges Decide.12. Boss Problems: Try Not to Kill Him. Or Sleep with Him.13. Partner Problems: Do You Need Counseling, a Divorce, or a Gun?14. Copywriting.15. Art Direction.16. Account Executives: They're People, Too.17. Identity Crisis.18. Am I in the?? Wrong Place?19. Ethics in Advertising: Not Necessarily an Oxymoron.20. CD Life (Be careful what You Wish For).21. Women: The Vanishing Act.22. Age(ism): Is 39 the New 65?23. Staying Sane in an Insane Business.24. Miscellaneous: The Best Chapter of?? Any Book.25. Strangest Questions: Maybe Even better than Miscellaneous.PART III: BUT WAIT, THERE'S MORE! THE GURUS SHARE YEARS OF COLLECTIVE WISDOM, AND EMBARRASSING PHOTOS.26. what I Know Now That I Wish I'd Known Then.27. What I Look for in a Junior.28. A Century Ago, We Were Juniors, Too.Appendix: The Inspiration Grab Bag.Index.